Iqos Studioul Curiozității x Promenada Mall

I was invited to design the new image of Iqos Boutique inside Promenada Mall.

My concept was a happiness route around Bucharest.

I created a mix of my favorite things in the city I inhabit that bring me joy. I was glad to see that people really recognized the most important landmarks in my artwork and connected with it. My main goal was to steal smiles and give a sense of belonging.